Movement, repetition, proportion - essential principles necessary for experiencing architecture. An animation must incorporate these concepts to fully illustrate a building's architectural qualities.
An animation, like a film, should be more than a linear progression, rather an exploration of a project's conception and vision. With a combination of visual movement, music,and text, a sequence becomes a self-contained presentation. Animations can be combined with user feedback into non-linear interactive multimedia presentations, DVDs, or websites.